Work
Sinclair Broadcast Group
CHALLENGE: When I started at Sinclair in the Birmingham market, there was only a Digital Sales Manager and a Digital Marketing Associate in the digital department. The company had an abundance of local clients and needed assistance.
SOLUTION: The company employed me to assist the Digital Marketing Associate and Digital Sales Manager with various clients’ paid digital marketing. This includes strategy, research, analytic reporting, optimization, content creation, and design.
RESULT: The digital team has less work to stress about as I have been able to help out with the digital clients we have. It has helped them to look more in-depth into the digital campaigns they are currently working on.
Primos Hunting
CHALLENGE: The company has been improving its digital media presence. They have followers, however, traffic to their website and e-commerce sales were taking a hit. They needed another set of hands to take on digital marketing.
SOLUTION: Primos has a small marketing team. They hired me to help the Digital Engagement Manager and Content Integration Specialist with social media posts, web content, Facebook ads, and several other responsibilities. Before me, they didn’t have anyone to help them.
RESULT: People are seeing product ads and making purchases from the website and the power of social media.
The Northwest Missourian Website
CHALLENGE: I was the first web developer The Missourian has had in years, so the website wasn’t user-friendly and it was outdated. The website needed love and it needed some updating.
SOLUTION: I work on making sure the content is updated constantly and things are user-friendly.
RESULT: Looking at the analytics of the website from a year ago to now, our page views are much higher. Also, we have more clients wanting to put their ads on our website, so that helps with profit for The Missourian.