Ad Ops Specialist

The Northwest Missourian Website

 

 The Northwest Missourian

 
nwmissourinews.com.png

This website was abandoned for several years, and I gave it some love from April 2018 to April 2019.

The website host the Missourian uses is called BLOXCMS.

The issues I fixed were:

  • Content

  • Featured Stories

  • Ads

  • Typography and Design

Another thing I managed is the ads. From there, I could see what the analytics are on the ads such as:

  • Impressions

  • CTR

I could send this report to the client if needed.

I managed the analytics of the website, Twitter, and Facebook for The Missourian as well. I saw how much engagement we received weekly, and if it had gone up or down from week to week. I reported these numbers to The Missourian staff each week.

Other objectives I did are:

  • Ensured consistency, accuracy, and compliance with company standards

  • Supported in-house staff to troubleshoot existing websites

  • Responsible for identity management for the department websites

To have a closer look at The Missourian’s website, you can click here.