Ad Ops Specialist

Sinclair Broadcast Group

 

Sinclair Broadcast Group 

 

The clients I have worked with:

I began working at Sinclair in October 2019, and it has given me the opportunity to learn more about digital marketing and use the skills I already have. This was also a couple of months into getting my master’s degree, so this allowed me to use what I had studied from my degree program in my current role.

My main responsibilities include:

  • Coordinates with Marketing Consultant and Digital Sales Manager to design successful graphic campaigns for clients, both sold and pending campaigns

  • Researches and writes copy for emails and digital ads for various clientele

  • Researches and produces App Analytic reports for various clientele

  • Pulls analytics reports for digital campaigns using Google Digital Analytics

  • Implements Google Suite and Google Docs to streamline digital orders and campaigns

  • Pulls DFP reports for campaigns weekly and at the end of each campaign

  • Pulls DFP reports tracking inventory weekly

  • Educates potential clients on digital marketing strategies at marketing events

  • Designs websites and presentations for digital marketing purposes

  • Creates PowerPoint presentations, database management, and digital sales report maintenance

  • Efficiently works with the team of Marketing Consultants/management team

  • Assists with support on local digital business

  • Various administrative duties and contract management

  • Designs graphics for campaigns in an exceptionally timely manner including emails, targeted digital ads in multiple sizes, pencil pushdown ads, countdown clocks, wraps, gutter ads, and rich media ads

  • Obtains all necessary elements from the Marketing Consultants, client, agency, or client website

  • Researches and obtains digital links for emails (client social media links)

  • Work with multiple vendor dashboards for reporting weekly on campaigns

If you would like to see the work I have done with any of these clients, please contact me.