Primos Hunting
Vista Outdoor Instagram Stories
Vista Outdoor Social Media Posts
Facebook Ads
Working at Primos Hunting has taught me so much about digital marketing. This experience has gained the knowledge I have been wanting to learn.
Primos Hunting is the main brand I focused on. However, Vista Outdoor owns Primos Hunting, Gold Tip, Bee Stinger, and Bushnell. With that being said, I worked with all companies.
My main responsibilities included:
Assisting in social media/email marketing content curation
Identifying new social influencers and tracking current influencers/ambassadors
Creating email marketing campaigns to drive sales to e-commerce
Curating content for Primos’ website
Producing Facebook and Instagram ads
Conducting A/B testing on ads
Collaborating in Google Analytics/social media reports
Designing graphics for social media for Vista Outdoor companies
Writing TV commercial broadcast run orders